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3/17/2021

Topic Reading-Vol.3262-3/17/2021

Dear MEL Topic Readers,

'Deepfake is the future of content creation'

Deepfakes are synthetic media in which a person in an existing image or video is replaced with someone else's likeness. Deepfakes can manipulate or generate visual and audio content by techniques from machine learning and artificial intelligence. They have been used maliciously in celebrity videos, revenge porn, fake news, and facial fraud. As technologies advance, it is becoming more and more difficult for humans to tell if the images and quotes on the screen are real or fake. In the meantime, such AI-created videos, or synthetic media, are being used commercially in news, entertainment, and education. As people become more accustomed to getting information from short videos, it is more productive and effective to present a short video that features an avatar to inform, train, or educate the audience than by written document. In fact, there are synthesized video creating apps that produce videos from simple texts. There is no need to shoot a video of an actual speaker or translating it to other languages. Also, such avatars can be created from a real person or chosen from the list. How time and cost-saving they are! Though the ownership of such AI-created videos needs to be clarified, AI-created videos are expected to be used widely without being recognized so much.

Enjoy reading and learning about this commercial usage of synthetic media.

https://www.bbc.com/news/business-56278411

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