Dear MEL Topic Readers,
Jaguar car brand to be all-electric by 2025
Jaguar is a classic British automobile brand under Jaguar Land Rover Limited, which is now a subsidiary of India’s Tata Motors Limited. The 87-year-old brand is a British icon of luxury automobiles and has been admired around the world. However, the company is small in the automotive industry where scale is essential for cost efficiency and technology investment. Nowadays, many countries have already announced to prohibit the sale of gas or diesel cars around 2030, which promoted auto manufacturers to shift the gear to accelerate the development of electric vehicles. For Jaguar and Land Rover, it is quite challenging as their vehicles are relatively larger and heavier than conventional fuel-efficient vehicles. But they were left no choice but to move toward electric and decided to do it fast. True. If fossil-fuel-driven cars are going to disappear sooner or later, why will you invest your money and resources on them? Then, customers will be more interested in newly developed models than the ones that are going to become obsolete soon. Will there be enough gas stations on the road to fuel conventional vehicles 10 years from now? At least, there seems to be less tailpipe CO2 emission from this luxury brand on the road soon.
Enjoy reading the article and learn about what challenges automotive companies are facing.
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