Coronavirus: Can live-streaming save China's
economy?
After the weeks of lockdown, Wuhan, once the
epicenter of the coronavirus, is trying to revive its economy. But how? With nearly
800 million smartphone users in the country, the quickest and most impactful yet
most economical way to promote a product/service is Douyin, China’s original
version of TikTok. The short streaming video platform is used by both those who
want to present something and those who want to find something attractive. It
has been used widely for sales promotion, new product launch, and public
relations. In fact, big-ticket items like a Boeing 747 and even a rocket launch
was sold via this platform, thanks to so-called online celebrities. They are
powerful influencers with millions of followers who are willingly spread
the message to others. Surprisingly, those influencers aren’t popular stars or
models but just ordinary citizens.
Now, usually conservative government/party
officials are also trying to jump on the bandwagon to revitalize virus-hit Wuhan’s
economy by taking part in live-streaming videos to promote local products. And
you know what? It seems to have worked!
Enjoy reading the article about China’s pragmatic
party officials and online celebrities who are trying to stimulate and revitalize
the hard-hit economy.
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