Dear MEL Topic Readers,
Discounts, freebies, coupons spice up
consumption market
While the death toll is mounting in Europe,
especially in Italy where hundreds of people are dying each day, China is
trying to recover from the economic slowdown during the outbreak of the novel
virus. The nation suffered a substantial loss in all business activities over
the course of the last two months, including the supposedly robust spring festival
period. Even though many still hesitate to open their wallets to spend on things
they would have bought a few weeks ago, local governments, retailers, and
service providers are offering coupons, vouchers, and discounts to stimulate
consumer spending.
Which will be more effective to reboot the
once-frozen economy, giving relief money to those in need or stimulating those
who have money to spend? That decision might be more influenced by the next election rather
than the economy in a democratic country.
Enjoy reading the article and think about what will
take and how long to recover from the pandemic.
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