Dear MEL Topic Readers,
The price of wine is dropping fast
California supplies nearly 90% of the
American wine production. There are over 1,200 wineries in the state ranging
from boutique wineries to international sellers like Mondavi.
California's wine regions are generally
classified as a Mediterranean climate, perfect to grow grapevines. Of the four
wine regions, Central Valley produces nearly three-quarters of the state wine
production. On the North Coast, there are famous valleys like Sonoma and Napa where
world-famous wines are produced.
California wine industry had been enjoying
steady growth until recently and expected the growth would continue and grew
more vines. However, consumers’ demand for alcohol diverged to spirits and ready-to-drink
cocktails while baby boomers age and thus consume less wine. As a result, there
is more supply than demand. It seems that they have to wait for some time until
the larger millennial population starts to enjoy dining with wine. The good news
is that high-quality California wines are expected to become more affordable.
Enjoy reading the article and learn about the
challenges of vine growers.
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