Dear MEL Topic Readers,
America's new favorite restaurants are Wawa,
Sheetz and 7-Eleven
Customers are becoming more obsessed with
convenience than ever before and that seems to have been changing the landscape
of grocery stores and fast-food restaurants.
Millennials, or Generation Y, who were born
between 1981 and 1996 and are now in their twenties and thirties, are
especially convenience-conscious customers. They are used to online shopping,
delivery services, ride-sharing and hailing, packaged foods, and human-less
kiosks and checkouts. The idea to make shoppers stay longer in the store seems
to have become unproductive. Stores and restaurants are now trying to let the
shoppers and diners leave as soon as they get what they wanted. Also, customers
are spending less time and effort on preparing meals themselves. They don’t hesitate
to pay extra money for convenience, such as packaged, freshly made, home-style,
cooked and delivered, and ready-to-eat foods. As a result, those who have
smaller storefronts near customers with an instore kitchen, assorted healthy
foods and snacks, and coffee machines are attracting shoppers and diners from
supermarkets and fast-food restaurants. Many of such retailers are convenience
stores with gas stations, like Sheetz and 7-Eleven. The concept of bigger and
more in the 20th century is now being taken over by quick and easy
solutions.
Enjoy reading the article and learn how
Americans are doing grocery shopping and dining these days.
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