Dear MEL Topic Readers,
It's only $4.99. But Costco's rotisserie
chicken comes at a huge price
Rotisserie chicken is a chicken dish that is
cooked on a rotisserie, a style of roasting where meat is skewered on a spit while
it is being cooked over a fire in a fireplace or roasted in an oven. It is a
healthier alternative for fried chicken and has become very popular especially
in the US where nearly 100 million ready-to-eat rotisserie chickens were sold
by foodservice outlets and retail stores last year. Costco, an American
multinational corporation which operates a chain of membership-only warehouse
clubs, is the world’s largest seller of rotisserie chicken having sold over 90
million chickens through 700 some stores in 2018 alone. What’s the magic? The
price. It’s only $4.99 for a whole ready-to-eat chicken! It is indeed Costco’s
one of the bestselling items, which is placed at the farthest spot from the
entrance so that shoppers have to walk along with other merchandise. When their
first store in mainland China opened in Shanghai this year, eager shoppers
rushed and fought to get this iconic chicken, and the store was forced to close
earlier.
How can they sell a whole cooked chicken at less
than five dollars? Are they making money off it? More importantly, how do they
get a stable supply of this many chickens, close to a hundred million a year?
Enjoy reading the article to learn about one
of the most popular and economic ready-to-eat dishes and its supply mechanism.
No comments:
Post a Comment