Dear MEL
Topic Readers,
China
versus US in e-commerce
Who
spent US$18 billion on a single day in China? How did they buy that much?
Instead
of going to the mall and look around, Chinese shoppers seem to prefer shopping
online to save time, compare prices and enjoy convenience. They spend more time
and money online than American shoppers. They like to use their smartphones to
shop, as much as two-thirds of shopping is done by smartphones while only
one-thirds of America’s online shopping is made by smartphones. That might be
because Chinese online shoppers are younger than Americans on average and they
are more used to using smartphones than PCs, being helped by the most popular mobile
payment, Alipay, easy and convenient online payments by Alibaba with over 400
million users.
What you
see in Chinese online shoppers probably indicates the shopping trends in
emerging markets as their infrastructures and payment structures are similar to
those of China.
Enjoy comparing
the user profiles and habits of Chinese and American online shoppers.
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