Dear MEL Topic Readers,
McDonalds to
open 1,250 new China outlets
That’s an over
50% increase in five years from the current 2,200 outlets now. The projected number
of outlets will surpass Japan’s, currently the second after the US.
That doesn’t sound
surprising considering the population and growing economy of the country. In
fact, new car sales in China were five times more than Japan and 50% more the
US last year.
As China’s
middle class population grows and urbanization progresses, food and restaurant
chains seek for growth opportunities. Starbucks wants to have Chinese drink
more coffee than their traditional tea, and McDonalds tries to replace Chinese’s
favorite pork with beef.
What matters
more than taste, life style, fashion, convenience, cleanliness or location? As
the income and life style diversify at a historically-high pace in China, their
taste and diet may evolve accordingly quite fast as well.
Enjoy reading
and thinking of franchising one of these fast food restaurant or coffee chains
in China.
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