Dear MEL Topic Readers,
KFC's secret recipe for Africa
1,000 restaurants. That's as many as Kentucky Fried Chicken, or K.F.C.
operates in Africa. Not many enough considering the fact that most of them are
only in one country, South Africa. As the continent is expected to have more new
stomachs than any other continent for the next few decades, the restaurant
giant is eager to cope with the challenges ahead by making their meals more relevant
and recognizable to the locals. One of such attempts is to serve jollof rice, a
spicy rice dish most popular in Nigeria
Another challenge is the price. No matter how prestigious the brand or
food is, one meal shouldn’t cost more than a day’s earning, an average of two
dollars in the continent.
It’s quite challenging to meet the tastes and budget of local markets
while maintaining the standards and profits of the global food chain.
What about the naming? Will Kenyan Fried Chicken work better in Kenya?
Enjoy reading and thinking what would take for a global food chain to
fill the stomach of Africans.
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