11/13/2015

Topic Reading-Vol.1311-11/13/2015

Dear MEL School’s Topic Readers,
Singles Day online sales shatter records
US$14 billion sounds like annual budget of a state department or turnover of an international corporation, doesn’t it? Nope. It’s just sales volume generated only in a day by a single e-commerce operator, Alibaba in China. Just to grasp how substantial this sales volume is, compare Cyber Monday on Dec.1 2014 in the U.S. which is estimated to have posted a little over two billion dollars in the whole country.
Ever since 2009, this Internet giant has run this singles’ day sales event on November 11th, or 11.11, which looks like four singles. This year, they generated 91 billion yuan in sales, an increase of 60% from last year. Not surprisingly any longer, over 70% of the orders came from mobile devices like smartphones or tablets.
What did people buy? They bought anything from daily necessities to mobile phones.
How busy the e-commerce site was? At the peak time, there were 45 million shopper online.
How many boxes are going to be shipped?
Enjoy reading and imagining the scale of volume in China’s e-commerce.

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