Dear MEL School’s Topic Readers,
Singles Day online sales
shatter records
US$14 billion sounds like
annual budget of a state department or turnover of an international
corporation, doesn’t it? Nope. It’s just sales volume generated only in a day
by a single e-commerce operator, Alibaba in China. Just to grasp how substantial
this sales volume is, compare Cyber Monday on Dec.1 2014 in the U.S. which is
estimated to have posted a little over two billion dollars in the whole
country.
Ever since 2009, this
Internet giant has run this singles’ day sales event on November 11th,
or 11.11, which looks like four singles. This year, they generated 91 billion
yuan in sales, an increase of 60% from last year. Not surprisingly any longer,
over 70% of the orders came from mobile devices like smartphones or tablets.
What did people buy? They
bought anything from daily necessities to mobile phones.
How busy the e-commerce
site was? At the peak time, there were 45 million shopper online.
How many boxes are going
to be shipped?
Enjoy reading and imagining
the scale of volume in China’s e-commerce.
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