Dear MEL School’s Topic Readers,
'Webtoons' become S Korea's latest cultural
phenomenon
No wonder why people look so intense when
they look at their smartphones with earplugs. Webtoon is a mixed word of web
and cartoon. It is specifically designed to be read in smartphone or tablet displays.
Readers scroll down the display instead of turning the pages. It is also enhanced
with voice overs, music or sound effects and is delivered via smartphone
platform or app providers.
All these works could be done by a single
webtoonist who is equipped with a powerful PC and dedicated software.
Webtoonests can also modify their works or create new works specifically
designed for sponsors who want to use webtoons to promote their products or
services. Some of the hit webtoons have even been remade for movies or TV drama
series.
All parties involved, the creators,
distributors and readers, seem to enjoy this new entertainment art and the
government is supporting this new industry as their next Korean art.
Enjoy reading and learning about this new
win-win entertainment.
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