Dear MEL Topic Readers,
McDonald’s is upgrading its burgers
The world’s largest fast-food restaurant chain, McDonald’s, is serving nearly 70 million customers daily at over 40,000 outlets in more than 100 countries. The restaurant chain is best known for hamburgers and French fries even though its menu offerings vary by market. In general, to generate more revenues in the fast-food chain business, you could add more outlets, increase customer traffic, expand the menu offerings, raise the prices, and/or improve sales per customer. Since the restaurant chain’s core business is burgers, it is essential to keep improving and upgrading its core menu items, burgers. So, it takes well thought-out and tested preparation to make any changes to its menu as there are so many outlets, grills, employees, and of course customers. Indeed, you need to meet or exceed customers’ expectations. Even a small change could make the customers like or dislike not only the particular menu item but also the entire menu, thus the restaurant. Will McDonald’s customers like softer buns, gooier cheese, and more Big Mac sauce? All these upgrades McDonald’s is introducing will soon be judged by its customers, the company executives, and shareholders.
Enjoy reading the article and learning about small changes that could have big impacts on the largest fast-food restaurant chain.
https://edition.cnn.com/2023/04/17/business/mcdonalds-burgers/index.html
McDonald’s is upgrading its burgers
The world’s largest fast-food restaurant chain, McDonald’s, is serving nearly 70 million customers daily at over 40,000 outlets in more than 100 countries. The restaurant chain is best known for hamburgers and French fries even though its menu offerings vary by market. In general, to generate more revenues in the fast-food chain business, you could add more outlets, increase customer traffic, expand the menu offerings, raise the prices, and/or improve sales per customer. Since the restaurant chain’s core business is burgers, it is essential to keep improving and upgrading its core menu items, burgers. So, it takes well thought-out and tested preparation to make any changes to its menu as there are so many outlets, grills, employees, and of course customers. Indeed, you need to meet or exceed customers’ expectations. Even a small change could make the customers like or dislike not only the particular menu item but also the entire menu, thus the restaurant. Will McDonald’s customers like softer buns, gooier cheese, and more Big Mac sauce? All these upgrades McDonald’s is introducing will soon be judged by its customers, the company executives, and shareholders.
Enjoy reading the article and learning about small changes that could have big impacts on the largest fast-food restaurant chain.
https://edition.cnn.com/2023/04/17/business/mcdonalds-burgers/index.html
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