Dear MEL Topic Readers,
Mercedes-Benz to introduce acceleration subscription fee
Toyota charges an $8 monthly fee to owners who wish to start their vehicles remotely in the USA. This service seems like a subscription fee to monitor and activate an emergency function. In July this year, BMW started offering an online subscription to heat the front seats in its cars in the UK for £15 per month and £10 for the steering wheel (Vol.3752). Since the hardware to heat the seats and steering wheel was already installed, customers felt ripped off by this “activation fee” in the name of a subscription for the cars they’ve already paid. In 2019, Tesla introduced an acceleration boost for its Model 3 vehicle for a one-time fee of $2,000 in the US. This seems like an upgrade feature that customers are used to paying for. Now, Mercedes-Benz is offering an online acceleration booster for an annual subscription fee of $1,200 for its EQ series electric vehicles. This sounds like an upgrade option only for the time the driver wishes to enjoy. Does it sound reasonable to you? But such a speed booster uses more battery power, doesn’t it? You may be paying more for a shorter driving range.
Enjoy reading the article and think about what can be a reasonable subscription for your next car.
https://www.bbc.com/news/technology-63743597
Mercedes-Benz to introduce acceleration subscription fee
Toyota charges an $8 monthly fee to owners who wish to start their vehicles remotely in the USA. This service seems like a subscription fee to monitor and activate an emergency function. In July this year, BMW started offering an online subscription to heat the front seats in its cars in the UK for £15 per month and £10 for the steering wheel (Vol.3752). Since the hardware to heat the seats and steering wheel was already installed, customers felt ripped off by this “activation fee” in the name of a subscription for the cars they’ve already paid. In 2019, Tesla introduced an acceleration boost for its Model 3 vehicle for a one-time fee of $2,000 in the US. This seems like an upgrade feature that customers are used to paying for. Now, Mercedes-Benz is offering an online acceleration booster for an annual subscription fee of $1,200 for its EQ series electric vehicles. This sounds like an upgrade option only for the time the driver wishes to enjoy. Does it sound reasonable to you? But such a speed booster uses more battery power, doesn’t it? You may be paying more for a shorter driving range.
Enjoy reading the article and think about what can be a reasonable subscription for your next car.
https://www.bbc.com/news/technology-63743597
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