Dear MEL Topic Readers,
The public relations and ad firms refusing fossil fuel clients
For PR and ad agencies, clients are the absolute source of revenue. They work for clients’ aims and interests to promote their products, services, or messages. Naturally, companies with deep pockets, such as oil and gas companies are their preferred clients. However, the United Nations states that the burning of fossil fuels such as oil, natural gas, and coal is by far the largest contributor to climate change, accounting for almost 90% of all carbon dioxide emissions. As more people, especially the young are becoming more conscious about the environment, some ad and PR firms are turning their back on those environmentally unfriendly clients. Critics say they can still play some role to protect the environment by working with fossil-fuel giants, but the young talent seems to prefer working for greener employers. Difficult decisions to make for business leaders.
Enjoy reading the article about the new positioning PR and ad agencies are taking.
https://www.bbc.com/news/business-62303026
The public relations and ad firms refusing fossil fuel clients
For PR and ad agencies, clients are the absolute source of revenue. They work for clients’ aims and interests to promote their products, services, or messages. Naturally, companies with deep pockets, such as oil and gas companies are their preferred clients. However, the United Nations states that the burning of fossil fuels such as oil, natural gas, and coal is by far the largest contributor to climate change, accounting for almost 90% of all carbon dioxide emissions. As more people, especially the young are becoming more conscious about the environment, some ad and PR firms are turning their back on those environmentally unfriendly clients. Critics say they can still play some role to protect the environment by working with fossil-fuel giants, but the young talent seems to prefer working for greener employers. Difficult decisions to make for business leaders.
Enjoy reading the article about the new positioning PR and ad agencies are taking.
https://www.bbc.com/news/business-62303026
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