Dear MEL Topic Readers,
Nike latest brand to leave Russia permanently
When you walk along a busy street in any major city in the world, you’ll find Starbucks coffee shops and McDonald’s restaurants. Also, you’ll find many people walking in sportswear or shoes with a Swash logo, Nike. However, you no longer see those green-color coffee shops or yellow-orange hamburger shops in Russia as they pulled out of the country in a protest against the invasion of Ukraine. Now, you will not see official Nike businesses in Russia soon as the sportswear giant made a decision to leave the marketplace, having already halted online orders and closing over 50 stores. It will take some time for those officially-sold Nike wears and shoes to be taken place by parallel-imported goods or other brands. Indeed, some may hate the brand that abandoned the nation but others may find a premium as it is still a popular brand around the world. Time to develop business for trans-shippers and parallel importers? But what about Russian athletes? Will they be putting on Nike shoes or sportswear in competitions?
Read the article and think about how things are changing in Russia.
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