Dear MEL Topic Readers,
Nike buys virtual sneaker maker to sell digital shoes in the metaverse
Created by three geeks in January 2000, RTFKT is a digital technology company that creates fashion and collectibles in Metaverse. The company ensures authenticity, ownership, and grand access to new experiences based on blockchain technology. It sold over three million worth of Metaverse-ready sneakers just in several minutes. In Metaverse, users can purchase virtual properties and goods, such as clothing, footwear, and accessories for their avatars. For those who have grown up in the digital age, spending money in the virtual world such as buying tools for their gaming characters is quite common. In fact, Facebook even changed its corporate name to Meta in an effort to recast the company’s public image to tech innovator for the next generation of online interaction, Metaverse. Now Nike wants to jump on the bandwagon by purchasing this virtual sneaker creator. Indeed, Nike’s assets and expertise in real sneakers may not be as attractive in the digital world where no one but avatars actually wears, walks, and runs with the sneakers they bought. However, they now have a chance to show the brand on digital shoes.
Enjoy reading the article and learn about what is coming in cyberspace.
https://edition.cnn.com/2021/12/14/tech/nike-rtfkt/index.html
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