Dear MEL Topic Readers,
Burger King wants you to order from McDonald's
Fast-food chains are in trouble. Of course. As people are told to stay home to prevent coronavirus infections, fewer people now dare to eat out. It is not just a problem of any particular food chain or restaurant but a life-threatening problem to the restaurant industry as a whole. So, instead of saying ours is better or promoting a particular menu, Burger King is trying to appeal to the public to help the industry in any way consumers can, eating-in, taking out, or delivery orders. It seems like a sound approach when people aren’t dining out as they usually do. Indeed. The restaurant industry may need a co-operative approach like this to share the smaller pie.
Enjoy reading the article and learn how serious the problem of the fast-food industry is now.
https://edition.cnn.com/2020/11/02/business/burger-king-order-mcdonalds-scli-intl-gbr/index.html
No comments:
Post a Comment