Dear MEL Topic Readers,
Cooking food for over 100 restaurants: How a 'ghost kitchen' is
adjusting to life in a pandemic
Food delivery service is on the rise especially when people are afraid
of dining out or traveling because of the coronavirus pandemic. For example,
Uber is carrying much fewer passengers but delivering much more food under the
name of Uber Eats. With such third-party delivery service operators, struggling
restaurants can make up some of the lost business or create new business. There
are also new service enterprises that are moving one step further, called ghost
kitchens or cloud kitchens. They have no signs, tables, or servers like ordinary
restaurants do. They are located in economically convenient places to cook and
deliver food. All they have are the central kitchen, cooks, and delivery men and
vehicles. They basically prepare meals as instructed and deliver them to the
customers of their clients. A ghost kitchen operator in Dubai has over 100 restaurant
clients across the Middle East and prepares over 200,000 meals a week.
It sounds like an efficient food business model upfront. But will
there be enough margin to share among the restaurant, Ghost Kitchen, and delivery
service?
Enjoy reading the article and think if you want to check who cooked
your next delivery meal.
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