Dear MEL Topic Readers,
Uber destroys thousands of bikes and scooters
Jump is a scooter and electric bicycle
sharing system headquartered in San Francisco, USA. Their distinctive bright red-orange bikes are also seen in Mexico, Australia, New Zealand, and some
countries in Europe. The bike-sharing company was acquired by Uber in April
2018.
Lime, a US transportation brand that runs
electric scooters, electric bikes, normal pedal bikes, and car-sharing systems
in various cities around the world, struck an investment deal with Uber and
took over Jump business. Though Lime will inherit many of Jump’s electric bikes,
they did not want older models in the US, at least. So, Uber had to deal with tens
of thousands of unwanted old e-bikes and decided to destroy them. They claim “recycling”
e-bicycles is more responsible than selling or giving them to others
considering the maintenance, liability, and safety concerns.
Sounds like the 21st-century
business model with 20th-century business practices, doesn’t it?
Enjoy reading the article and think about
responsibility means to businesses nowadays.
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