Dear MEL Topic Readers,
Are Instagram captions more powerful than
pics?
Photos on Instagram, videos on YouTube, and
anything on Facebook. Postings on these popular and dominating social network
services are most commonly valued by the number of “Likes.” Someone may be surprised
and honored to find that their posting is liked by thousands overnight. For
influencers, who have the power to affect the purchase decisions of others by
their popularity, the number of Likes to their postings is crucial. It is a simple
indicator of how influential the person’s posting is. So, what draws more Likes for
Instagram?
You may think that’s, of course, the photos. Yes, the photo is the meat of the meal. To you surprise, captions play a very important
and influential role to enhance the value of the photo. Photo caption could be
just a word, a few words or lines of text under the photo. It not only explains
what the photo shows or tries to communicate but also elaborates on the message of
the photo and enhances its value within the community. In many cases, captions
keep viewers more interested and even involved in the photo message so that they
create more interactions among the viewers. If one wants to be an influencer,
he or she needs to be a good or lucky photographer as well as a creative and
communicative copywriter.
Enjoy reading the article and learn about what
captions add to the image alone.
No comments:
Post a Comment