Dear MEL Topic Readers,
How a cheap, brutally efficient grocery chain
is upending America's supermarkets
No one wants to pay more for the same thing
whether they are rich or poor. Especially when it comes to weekly grocery
shopping, prices are so important to decide which store to shop at. Indeed, you’ll
feel foolish or ripped off when you find you were charged more for a box of
cereal or a carton of milk of the same brand or equivalent quality than other
stores. But to get cheaper prices or do smarter shopping, how much convenience
or luxuries can you sacrifice? Do you mind putting a coin to use a shopping
cart or packing the merchandises you’ve purchased yourself? If you don’t, there
are supermarket chains that make feel like a smart shopper, ALDI.
ALDI is the common brand of discount
supermarket chains owned by two German families. Combined, there are over
10,000 stores in 20 countries. In the US, there are over 1,800 stores in 35
states and will be 2,500 by 2022, only behind Walmart and Kroger. Having been
supported by loyal, budget-conscious shoppers, the growth of the supermarket
chains outpaced their rivals in the fiercely competitive market. How can they
offer lower prices constantly? One of their slogans says, “All of our
promotional efforts are put into discount prices.”
Enjoy reading the article and learn about how
this frugal and dedicated supermarket chains outprice their competitors.
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