Dear MEL Topic Readers
6 ways your brain is tricked into holiday shopping
Do you consider yourself a good shopper? Even though you might give your friends or loved ones good advice as to whether to make a certain purchase or not, you might make impulse or unnecessary purchases for yourself. But that may not your fault. You might have been skillfully tricked by the retailer. That’s because your brain can be affected by factors such as smell, sound, display, and even attitude of the store staff. For example, people tend to spend more in a warm-scented store. Also, shoppers seem to make more impulse purchases when faster music is played in the store.
Nos, you want to remember that a shopping season to you is also a selling season for retailers. They are trying to make the most of this business opportunity by taking advantage of shoppers’ psychological and emotional behaviors.
Enjoy reading and learn what tactics your shopping sites, whether in-store or online, are deploying to make you spend more.
https://edition.cnn.com/2018/11/22/health/shopping-black-friday-retailer-tricks-explainer/index.html
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