Dear MEL Topic Readers,
Starbucks is stepping up its expansion in China.
How many Starbucks coffee shops are there in China? Of its 28,000 shops around the world, about half of them are in its home country, the U.S.A. There already are over 3,000 Starbucks coffee shops across China. And the coffee company is aiming to add 600 new shops a year, more than a shop a day, in the next few years to double the number of total outlets.
You may wonder why people in a traditionally tea-drinking culture want to drink coffee so much. In fact, there are over 1,000 outlets in Japan and South Korea, and over 800 in the U.K., all of which are traditionally tea-drinking countries. Does coffee taste better than tea? Have their eating habits changed so much just recently?
Starbucks serves a variety of fresh coffee and other drinks, hot or cold. You can even custom order your drink, like Triple, Venti, Half Sweet, Non-Fat, Caramel Macchiato.
They also provide safe, stylish space for the customers to spend time comfortably, unlike fast-food restaurants where customers are expected to eat and leave.
While American the giants like Google, Apple and Facebook are all struggling to do business in China, why is Starbucks enjoying growth there? Is that because of its flavor?
Enjoy reading and think what it would take to grow business in different cultures.
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