Amazon didn't kill Toys 'R' Us. Here's what did
Have you ever shopped at or seen a Toys 'R' Us or Babies "R" Us store in your country?
Founded in 1948 in the U.S., Toys "R" Us is an international toy and juvenile-products chain store. Of the 1,700 plus total stores globally, 700 are in the U.S., 100 are in the U.K., all of which were announced to be closed. The fate of the other 900 stores in 36 counties, like 160 in Japan, 100 in China, and 80 in Canada, is uncertain.
Is this seven-decade-old toy giant another victim of e-retailers like Amazon? In fact, Toysrus.com is one of the most visited sites in the specialty toy and baby products retail category with an assortment of toys. However, that didn’t seem to be enough to compete against online businesses of other retailers or cover the loss in onsite stores. The problem of the toy giant started even before online shopping became mainstream in toy retailing business. So, what made the toy retailer go bankrupt?
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