Dear MEL Topic Readers,
Tour de France: The history of the La Caravane Du Tour
This multiple-stage bicycle race is by no means the most prominent bicycle race in the world. Tour de France has been held since 1903 annually, except during the World Wars. Now over 200 teams race every year to earn the title and the iconic yellow jersey.
Another thing that makes this racing event more exciting and attracting to the roadside spectators is the publicity caravan, La Caravane Du Tour. This promotional caravan not only generates needed fund for the racing event but also creates opportunities for marketers and consumers to meet. In fact, many fans along the way are even more attracted by this caravan than the race itself.
While the main racing competition has suffered from the doping allegations, cyclists, organizers and fans are still enjoying this tour event.
Enjoy reading and learning what this world and historic cycling event is about.
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